NESTLE AERO

BRIEF

The Aero team within Nestlé approached us to help them drive awareness and consideration of Aero® Mousse among their target audience, through a ‘treat moment’ experience and sampling campaign.

The challenge: to attract and engage with a busy and time-poor target audience to experience an Aero® Mousse treat, in order to encourage trial and subsequent purchase consideration – without a drive-to-store MONP mechanic.

EXPERIENCE

Using trial as the focal point, we created a simple-but-attractive experience, with a social media tie-in, and took it to high footfall locations across the UK & Ireland.

REACTION

We interacted with over 180,000 visitors across 6 venues with 175,500 sample distributed.

25 of those who interacted with the bubble pod won the ultimate prize of a spa break for two.