COCA-COLA CINEMA

BRIEF

As part of Coca Cola’s partnership with the British Summertime series in Hyde Park, create a unique outdoor cinematic experience that will excite Londoners and bring the brand to life at British Summer Time.

EXPERIENCE

There were plenty of opportunity to sample Coca-Cola Zero Sugar using branded cinema usherettes.

Staff wore clothing inspired by the new 'Taste the Feeling' campaign.

Two vintage red Chevrolets handed out samples of Coca-Cola Zero Sugar from the front car window.

Guests could also pick up a pack of branded Coca-Cola popcorn from one of our vintage style staff.

Entering through the cinema ‘Now Showing’ sign, attendees were given a hand stamp, received a Perfect Serve sample, and collected their branded headphones and blankets.

Large vintage signs framed the film screen with Hollywood style search beams.

We showed classics films such a Moulin Rouge during a balmy summer - the idea being that these cult classic films could be enjoyed at the nostalgic Americana drive-in cinema.

We created a VIP section which provided guests with deckchair seating in premium viewing spots as well as a reserved front row of red directors' chairs

REACTION

VIPs received a limited edition Coca-Cola metal branded ice buckets to hold multiple cans for enjoyment during the film, and crates with Coca-Cola products, popcorn and other Coca-Cola goodies.

Every VIP was given selfie sticks to keep and capture their experience - and to share.