MARC JACOBS DAISY

BRIEF

Marc Jacobs Daisy was celebrating its 10th year.

Our challenge was to create an experience that celebrated the timeless spirit of the fragrance, attracting the next generation of Daisy customers.

EXPERIENCE

We created 'The Daisy Garden': a sensorial paradise in which girlfriends can spend precious time together.

We created a grass-laden dome into which consumers could escape to enjoy the tranquil scent of this timeless fragrance.

REACTION

The Daisy Garden generated more than 3 million organic social impressions and distributed 7k samples.

Two key influencers, Wish Wish Wish & Hello October, popped down to say hello and shared their own content of the experience on their channels.