DEEP EUPHORIA

BRIEF

When Calvin Klein announced the release of the latest addition to their Euphoria collection, they asked us to get involved with its campaign. The concept behind the fragrance is to unlock fantasies and embody sensuality.

So, we decided to deliver an engaging activation, with sampling at its heart, celebrating the sensuality of the fragrance.

EXPERIENCE

We created the tunnel of deep euphoria: a fully immersive experience, split across four separate sections to stimulate visitors’ senses in a multitude of sensual ways.

We took the tunnel to 5 different locations, giving people the opportunity to walk alongside ambassador Margot Robbie, and smell the fragrance as projection-mapped visualisations of the fragrance flooded the walls. They could also take away scented wristbands to remind them of the experience, and - if they wanted to seal the deal there and then - we also had a pop-up store staffed by our Brand Warriors.

REACTION

A space dedicated to sharing photos on Instagram led to visitors generating over one million unique impressions of their videos and photos.

The Deep Euphoria tunnel travelled across the UK, making stops in Glasgow, Birmingham, Leeds and Liverpool.

Visitors had their senses overloaded, sending their Instagram accounts into overdrive with over 1 million unique impressions of their videos and photos.