DIESEL

BRIEF

Raise awareness of new Diesel stores.
Drive footfall on opening day and beyond
Encourage and incentivise sales.
Drive social sharing in a disruptive way.
Encourage new sign ups to the database and grow the brand lovers.

EXPERIENCE

We created a Diesel customization events taking place across HOF stores in the UK - Denim Masters.
Consumers were offered customisation of any pair of jeans or jackets that were purchased on the day to be customised with t a selection of badges & specially commissioned rivets.

REACTION

We drove Diesel sales and consumer customisations throughout the events & increased consumer awareness and knowledge of Diesel Denim Master Studio.
We maintained exceptional merchandising standards within Diesel area & increased Diesel brand loyalty, generated return customers, and encourage sales while providing exemplary customer service.