DIET COKE STUDIO
BRIEF
Coca-Cola asked us to remind people of Diet Coke’s fashion credentials with an exciting and engaging experience at Clothes Show Live.
EXPERIENCE
We designed and produced a bespoke stand to take to Clothes Show Live, giving people the chance to be the
Creative Director of Diet Coke for the day.
To drive awareness of the activity before the show we engaged key bloggers, asking them to design their own bottle - which we displayed on the inspiration wall of the stand.
REACTION
100% and above achieved on all targets
118% of designed bottles (5,326)
127% of wet samples (38,000)
CAMPAIGN IMAGES
UK Address: 124 City Road, Islington, London. EC1V 2NX
Phone: +44 207 702 3600
Email: info@tribeagency.co.uk
EU Address: Back-Upstraat 20
1033 NX, Amsterdam
Phone: +31(0) 20 581 6220
Email: info@tribeagency.be
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Opening Hours
Mon - Fri: 9am - 6pm
Saturday: Closed
Sunday: Closed