HEART
BRIEF
Consumers were invited to take part in our fun, feel good game for their chance to win cash.
Listeners all around the nation stepped up to our interactive stand to receive their briefing, and rules of play, from Jamie Theakston and Amanda Holden of Heart Breakfast. The aim of the game was to match three feel good artists, by tapping each of the three screens in turn, as the artist imagery was spinning around.
EXPERIENCE
Consumers were invited to take part in our fun, feel good game for their chance to win cash. Listeners all around the nation stepped up to our interactive stand to receive their briefing, and rules of play, from Jamie Theakston and Amanda Holden of Heart Breakfast. The aim of the game was to match three feel good artists, by tapping each of the three screens in turn, as the artist imagery was spinning around.
This might sound simple but alas – each screen spins faster than the last, meaning you had to be super quick in your responses; we couldn’t make it too easy! If three feel good artists were successfully matched across the screens, participants could enter their details for both a £300 cash daily draw, as well as the grand prize draw of £30,000!
REACTION
Our UK tour has spanned 23 locations across 5 months and counting!
During this time we have had 5,365 participants, over 5,000 app downloads and
31 lucky winners of £300 cash.
CAMPAIGN IMAGES
UK Address: 124 City Road, Islington, London. EC1V 2NX
Phone: +44 207 702 3600
Email: info@tribeagency.co.uk
EU Address: Back-Upstraat 20
1033 NX, Amsterdam
Phone: +31(0) 20 581 6220
Email: info@tribeagency.be
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Opening Hours
Mon - Fri: 9am - 6pm
Saturday: Closed
Sunday: Closed