KNIVES OUT
BRIEF
Celebrating the release of the modern whodunnit movie Knives Out on Amazon Prime Video, we recreated a set of the victims study from the film and invited attendees to become their own detective and solve a series of mystery games to win prizes.
EXPERIENCE
Actors guided each group through to the set, giving them a timed opportunity to explore and uncover the clues hidden within the space. Every participant had a photo opportunity at the end of the game and winners were given branded prizes. Whilst queuing for the experience, all attendees got to see exclusive footage from the upcoming release on screens prior to entry.
REACTION
100% achieved on all targets
CAMPAIGN IMAGES
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