PENNYWORTH
BRIEF
To promote the launch of Season One of Pennyworth on Amazon Prime Video,
using a series of interactive engagement strategies.
EXPERIENCE
We built an immersive set from the series of a 1960’s London street scene.
Featuring a hidden speakeasy bar serving mocktails, an interactive London phone box with a mysterious figure on the other line, and an original Austin-Healey as a photo backdrop, actors imitating the lead characters roamed the set with audiences, guiding them to the interactive touchpoints.
REACTION
Brand Warriors gifted Amazon Firesticks and lead data capture initiatives to further drive engagement with the Treasure Truck brand.
CAMPAIGN IMAGES
UK Address: 124 City Road, Islington, London. EC1V 2NX
Phone: +44 207 702 3600
Email: info@tribeagency.co.uk
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1033 NX, Amsterdam
Phone: +31(0) 20 581 6220
Email: info@tribeagency.be
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