STARBUCKS HOLIDAYS

BRIEF

Starbucks® marks the start of the holidays for consumers. The festive season only begins when fans have an iconic Red Cup in hand and enjoy that first delicious sip of their favourite festive beverage. The aim of this activity was to give consumers the opportunity to experience the festive season with Starbucks® across multiple high-footfall locations, whilst bringing a tangible moment for people to ‘Drink In and Breathe Out’ over the holidays.

EXPERIENCE

Over two weekends in December, we brought joy to Christmas shoppers in Birmingham and London by offering them a taste of the Starbucks Festive Blend, celebrating the 40th anniversary of this iconic drink.

Consumers had the option to personalise their drinks & partake in a 'Spin to win' game. We also created two memorable photo opportunities, encouraging friends and family to take pictures and share them using the campaign hashtag #DrinkInBreatheOut.