STARBUCKS SUMMER LOUNGE
BRIEF
Starbucks® wanted us to create a cream cold foam bar experience, that highlighted ways a go-to iced drink could be elevated with their range of NEW cream cold foams. Our challenge was to generate buzz and talkability amongst Starbucks® fans by communicating the "Starbucks x You" proposition in a fun and engaging way that could be seen as a destination; a money can't buy experience.
EXPERIENCE
Taking over 194 Piccadilly, we welcomed Londoners into our Starbucks Extra Lounge for a completely complementary event, where alongside driving trial of the new cream cold foam serves, they got to:
Design an event-exclusive cup, Print an edible selfie on top of their cold foam drinks
& strike their best pose in their very own Glambot video shoot to share on socials.
REACTION
The total attendance across the 3-day event had a 35% uplift than forecasted, and nearly 1,000 new sign-ups for Starbucks Rewards.
CAMPAIGN IMAGES
UK Address: 124 City Road, Islington, London. EC1V 2NX
Phone: +44 207 702 3600
Email: info@tribeagency.co.uk
EU Address: Back-Upstraat 20
1033 NX, Amsterdam
Phone: +31(0) 20 581 6220
Email: info@tribeagency.be
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Opening Hours
Mon - Fri: 9am - 6pm
Saturday: Closed
Sunday: Closed