COCA-COLA CHOOSE HAPPINESS

BRIEF

Coca-Cola were looking to specifically promote their ‘Choose Happiness’ campaign across London.

They approached us to promote their London-wide campaign, providing people with the essential Coca-Cola experience. On top of this, they needed us to deliver an effective sampling activation including all four Coca-Cola Masterbrand variants - a pretty big challenge with a London audience.

EXPERIENCE

Nominated as one of Campaign & Twitters most successful social media campaigns the 'Tweet for Happiness' vending machine was designed to engage commuters at their least happy place: train stations.

Commuters selected their preferred Coca-Cola flavour, tweeted using the designated hashtag, and a limited edition t-shirt featuring the new branding was released.

REACTION

Over 10,000 t-shirts and 150,000 samples of Coca Cola were happily received by Londoners.

And the love shared? Over 4 million people saw it happen on Twitter.