Tribe Talk #2

Your fortnightly round-up of the coolest, chicest and most inspiring experiential campaigns out there right now; curated by team tribe.

The Luna Cinema takes over The Natural History Museum

Over the course of 3 nights in February, the Luna Cinema is taking over the Natural History Museum for one of their most memorable viewings yet! Kicking off Valentine’s Day with a couple of classic romantics and some ‘Anti-Valentine’s’ films, there is something for everyone.

Don’t worry if you can’t make it, there will also be viewings in March of ‘Night At The Museum’… what better way to watch than in a real museum!

FMCG

Tabasco partners with Melissa Hemsley to promote wellness 

To promote the Tabasco Green Sauce and Veganuary, a wellness event was held at The Hoxton Hotel in Shoreditch on 27th January. It began with a 60 minute yoga class and was followed by a delicious brunch, where Melissa created 5 recipes that utilised the Tabasco Green Sauce in a tasty take on veganism. 

Fridge Raiders get on board with fitness resolutions

To help promote their ‘powered by protein’ message, Fridge Raiders are hosting a series of evening workout classes between 5th-8th February. Hosted by fitness influencer Emily Furey and supported by Dancing on Ice winner Jake Quickenden, they will be 45-minute sessions guaranteed to help get your fitness resolutions back on track.

Luxury / Beauty

Ariana Grande pops up in Covent Garden

For the launch of the multi-platinum recording artist’s new fragrance ‘CLOUD’, a pop-up shop in Covent Garden will be open from the 1st-2nd February. Free entry and a goodie bag for the first 1000 people is motivation enough to get down to 9-11 Shorts Gardens and visit the photo booth and cloud room!

Lush gets Naked

The Lush store in Manchester is the first in the UK to launch their fully Naked range of products. Everything in store will be free from plastic wrappings and bottles, building upon their existing range of plastic-free bars of shampoo, conditioner, deodorants, soap and toothpaste. Their employees rejoiced by baring all for one day only. Click the link for a cheeky surprise.

Etihad gave the gift of luxury holidays at Paddington Station

Etihad set up a ‘steam punk holiday machine’ that gave consumers the opportunity to win a range of prizes. From discounted holidays to an all expenses paid trip abroad, everyone was a winner when taking part.

Entertainment

The Lego Movie 2 creates a cafémade of Lego for launch

To help promote the launch of The Lego Movie 2, Warner Bros are creating a pop up experience at Observation Point on London’s South Bank; made of 50,000 Lego bricks. Inspired by ‘The Coffee Chain’, a café that features in both Lego Movie films, they will be serving free drinks and raising awareness, whilst soliciting donations for Unicef UK. It will be live on 1st & 2nd February.

Vice Media to create experiences with new division

Utilising their media contacts, partners and brands, Vice Media have created a 10-person team to focus on creating experiences. Under the name ‘Vice Experience’, they will handle all entertainment formats such as festivals and ticketed immersive experiences.