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ICE CREAM LAUNCH
THE BRIEF
Alpro asked us to create a unique, interactive, premium activation to excite and encourage their target market to try - and to buy - Alpro Ice Cream.
The opportunity was to give consumers the chance to try something that they wouldn’t always treat themselves to. Alpro wanted to educate and inspire to indulge without the guilt on a more regular basis.
EXPERIENCE
We created a mobile 'Alpro Ice Cream Parlour' - an interactive, personalised dessert bar, full of a range of delicious, healthy toppings that paired with different suggested flavours.
LET'S CREATE EXPERIENCES TOGETHER
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