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LAVENDER

THE BRIEF

Starbucks launching an exclusive new range of lavender drinks was big news they wanted to shout about.

Identifying four of their key stores across the UK, we created a surprise and delight activation designed to generate excitement and drive sales.

Overnight the stores were installed with peek-through window displays promoting the drinks and creating content friendly backdrops for social media amplification.

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EXPERIENCE

Brand Warriors dressed in lavender outfits and bespoke bikes circled the city giving out lavender themed bouquets with scannable gift tags promoting the range to the target audience.

Across eight live days, we distributed 2,400 bouquets and served over 1,000 sip samples in London, Edinburgh, Birmingham, and Manchester.

This initiative resulted in a fivefold increase of daily sales at participating stores compared to the previous week.

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VIEW MORE WORK

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LET'S CREATE EXPERIENCES TOGETHER

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