ZERO CINEMA
THE BRIEF
As part of Coca Cola’s partnership with the British Summertime series in Hyde Park, create a unique outdoor cinematic experience that will excite Londoners and bring the brand to life at British Summer Time.
EXPERIENCE
There were plenty of opportunity to sample Coca-Cola Zero Sugar using branded cinema usherettes.
Staff wore clothing inspired by the new 'Taste the Feeling' campaign.
Two vintage red Chevrolets handed out samples of Coca-Cola Zero Sugar from the front car window.
Guests could also pick up a pack of branded Coca-Cola popcorn from one of our vintage style staff.
Entering through the cinema ‘Now Showing’ sign, attendees were given a hand stamp, received a Perfect Serve sample, and collected their branded headphones and blankets.
Large vintage signs framed the film screen with Hollywood style search beams.
We showed classics films such a Moulin Rouge during a balmy summer - the idea being that these cult classic films could be enjoyed at the nostalgic Americana drive-in cinema.
We created a VIP section which provided guests with deckchair seating in premium viewing spots as well as a reserved front row of red directors' chairs
