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OASIS

THE BRIEF

Launch Oasis 'Sours' Range
which was ​new to the market - targeting 16-24 year olds in an innovative, fun and 'Refreshingly honest' way.

​Mass sampling required showcasing the sourness of the product.

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EXPERIENCE

Within certain festivals we created an amplified sampling experience with an adaptable add-on, highly targeted and high volume sampling within paid sites.

​We created a lightweight, portable photo mechanic that we enhanced consumer’s reactions to the new sour flavoured Oasis.

​Similarly to the set up of a ‘fun house’ mirror we created a bespoke filter that distorts consumers faces to create a shareable photo of their experience.

This not only create further attraction to the Oasis sampling site but increased social media presence across multiple platforms.

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VIEW MORE WORK

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LET'S CREATE EXPERIENCES TOGETHER

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