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COMEDY LOUNGE
THE BRIEF
Tribe were asked to introduce a successful South African brand with worldwide prominence to a UK market audience with low level of brand awareness.
Driving Savanna’s heritage, unique serve and affiliation with ‘dry’ humour were required pillars of all campaign communications.
EXPERIENCE
We developed a 5-month campaign that saw Savanna Dry sampled across multiple on-trade outlets in London, the development of a UK social media presence, and sponsorship, as well as sampling at 14 Holi One festivals, 1 London comedy festival and a full brand experience stand at 2 major festivals in the UK.
LET'S CREATE EXPERIENCES TOGETHER
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