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CHRISTMAS TRUCK
THE BRIEF
For many, the Christmas countdown begins at the first sight of the Coca-Cola Christmas truck in the iconic adverts on TV.
Our challenge was to harness some of that magic to drive trial amongst families and teenagers during this most wonderful time of year.
EXPERIENCE
We took the truck on tour, bringing it to life through innovative projection mapping and interactivity, to bring friends and families closer to a Christmas icon.
Consumers were given an exclusive glimpse of the interior of the truck, and could exchange messages with each at #HolidaysAreComing.
LET'S CREATE EXPERIENCES TOGETHER
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