top of page

CHRISTMAS TRUCK

THE BRIEF

For many, the Christmas countdown begins at the first sight of the Coca-Cola Christmas truck in the iconic adverts on TV.

Our challenge was to harness some of that magic to drive trial amongst families and teenagers during this most wonderful time of year.

Yoga class meditation session

EXPERIENCE

We took the truck on tour, bringing it to life through innovative projection mapping and interactivity, to bring friends and families closer to a Christmas icon.

Consumers were given an exclusive glimpse of the interior of the truck, and could exchange messages with each at #HolidaysAreComing.

Mastercard_girl_right_nograd (5)_edited_
Mastercard_girl_right_nograd (5)_edited_
Mastercard_girl_right_nograd (5)_edited_edited_edited.png

VIEW MORE WORK

Image Edit_edited_edited.png

LET'S CREATE EXPERIENCES TOGETHER

Enquiry type
bottom of page