OLEATO
THE BRIEF
Global leader within the coffee industry; Starbucks, appointed us as lead experiential agency to support the launch of their new olive oil infused coffee; Oleato to the UK market.
EXPERIENCE
To introduce the new product platform as a breakthrough brand moment, we designed a series of pop up environments, spilling the olive green and golden foam of the Oleato range across everything it touched.
Featuring vibrant store façades for signposting, walk through boxes with tactile interiors that reflected the Sicilian origins of the Partanna olive oil and authentic Italian Piaggio's with branded serving bars, primely positioned within iconic settings of London.
These spaces acted as a promotional beacons for instant brand impact, whilst providing practical sampling areas for visitors enjoy the new cold brew and share the spotlight moment on socials.
Some ‘spotlights’ were conceptual than others, leading to intrigue and a ‘painting the town green and gold moment’, whilst others served the purpose of trial and engagement as part of a wider educational piece.
To create this immersive experience, we provided creative direction, production design and build, operational logistics and expertly trained barista staff for the entire duration. We liaised directly with the council and land owners to secure the pavement space for outdoor installation and taster sampling.
