CANON

BRIEF

Canon had just launched their 'come and see' ATL campaign featuring breath-taking images captured in low light

They asked us to produce an experience that gave people the opportunity to capture similar imagery themselves, using the latest Canon equipment, in a way that was aligned with the ATL campaign.

EXPERIENCE

We created a bespoke shipping container containing a graffiti deer visitors could shoot in low light from a viewing platform.

We took the container to Shoreditch and Bluewater during black Friday weekend. Visitors were able to have their images printed onto bespoke Christmas cards as well as sharing them socially

REACTION

Just shy of a thousand budding photographers had an in-depth experience with our Canon experts.

Currys sold out of multiple units within their range while the activity was live.