CK2

THE BRIEF

When Calvin Klein had just announced the release of CK2, a 'new gender-free scent that embodies the thrill of life and celebrates the diversity of connections between two people', they got in touch.

They asked us to create an impactful and engaging space that celebrated the sense of fluidity inspiring the product.

EXPERIENCE

We launched a social-media-powered pop-up experience, seamlessly combining expression, sampling and retail.

Inside the two pop-up shops we created in conjunction with Debenhams and Selfridges, consumers could sample the product and learn about its ingredients.

On the exterior, they could express their individuality by posting images of themselves onto video walls via the campaign's branded hashtag